Principality: home sweet homepage
Principality Bulding Society were rebranding and were after a different look from other financial sites. They wanted to see how the new branding could be applied to their web site.
The use of the script typeface and the torn edges around the images add a more natural and down-to-earth feel to the brand – very uncommon for other financial companies in this category.
Through the use of clean design complex financial product information is presented in a very simple, customer-friendly way. Full documentation to support the finalised designs was supplied with to the developers of the site so they could implement it within their own development environment.